Europe Loves Beyond Meat, and Flavour Innovation in Plant-Based Meats

Also: Daisy Lab’s breakthrough in precision fermentation

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🍔 Europe continues to be Beyond Meat’s strongest market amid US sales decline

Image courtesy of Beyond Meat

Despite falling sales in the US, the company is experiencing higher demand in Europe, particularly for its plant-based burgers and nuggets at McDonald’s, which are not sold in the US. This has led to a 39% increase in international retail sales and a 79% jump in international foodservice sales.

Beyond Meat has shown strong ambitions for growth in Europe, demonstrated by the creation of a new position, General Manager of Europe, and expansion into various European countries like the UK, Germany, the Netherlands, and more.