Europe Loves Beyond Meat, and Flavour Innovation in Plant-Based Meats
Also: Daisy Lab’s breakthrough in precision fermentation
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🍔 Europe continues to be Beyond Meat’s strongest market amid US sales decline
Despite falling sales in the US, the company is experiencing higher demand in Europe, particularly for its plant-based burgers and nuggets at McDonald’s, which are not sold in the US. This has led to a 39% increase in international retail sales and a 79% jump in international foodservice sales.
Beyond Meat has shown strong ambitions for growth in Europe, demonstrated by the creation of a new position, General Manager of Europe, and expansion into various European countries like the UK, Germany, the Netherlands, and more.